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Oct 13 2017

What is lead generation? Definition from #business #lead #generation


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lead generation

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

On the Internet, Web sites and search engines can be excellent sources of leads, although the process can be time consuming. Web sites, such as TechTarget.com, have evolved for the specific purpose of making it easy for personnel to obtain leads. Companies have emerged that specialize in lead generation for a fee. They perform the research, and then provide the client with a list of leads. Services of this kind have been used by insurance companies, real estate agents, wholesalers, marketing firms, private investigators, research scientists and educational institutions.

Several vendors offer computer programs designed to assist businesses in lead generation. Ethics are an important consideration in the choice and implementation of such programs. The use of spyware. Trojans or other intrusive means of gathering information without the knowledge or consent of targeted individuals or entities is frowned upon. Mass unsolicited e-mail advertising (or spam ) is also considered unethical by many, and it can result in electronic blacklisting .

See a video introduction to lead generation:

This was last updated in February 2016

AnonymousUser – 27 Aug 2012 12:56 AM

I found a software program that can double or triple your lead generation and sales. I have been personally using this amazing software for over a month and I would recommend this to any internet marketer or business owner. Check it out for yourself – www.generateleadsautomatically.com

AnonymousUser – 2 Sep 2012 12:06 AM

Outstanding post, I have been searching for a good lead generation products for over a year now that will give me anything I need. The number of leads you have equals the amount of success a business has. As a business owner myself I got to understand that pretty quick. Getting the lead, following up, and converting is the key to business. With that said i searched and searched for a product or some software that can give me what i was looking for. I found a good detailed blog post that lead me to the answers I was looking for. If you interested check the following blog post-
http://www.bestsitereview/leadgeneratingsoftware.com

It is a detailed blog that takes you to a free video. I hope this helps.

AnonymousUser – 30 Sep 2012 10:52 AM

this site is a good site and post.

AnonymousUser – 7 May 2013 3:48 PM

Lead generation is truly an art. There is no one size fits all guide to generating leads for your specific industry. There is one fact. Your landing page must covert into a lead when a potential customer clicks your ad or link.

Do not miss out on this vital part of lead generation, for some tips on that check out http://leadorder.com/blog/optimize-landing-page-for-lead-generation.html

AnonymousUser – 3 Aug 2013 8:41 AM

We have just opened up a new lead generating software platform, check it out here, http://www.neverchasealeadagain.com. Also be the first to join this affilaite program and reap the benefits.


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